The Write Stuff: Influence, Promote and Sell

We’re often too hard on ourselves when it comes to evaluating our writing. In all of us, there is the core of an inner writer. It is sometimes very hard to tap into this ability. And, as in sports or music, some of us are more gifted than others. But that doesn’t mean that you »Read More

What do we know? In a newspaper interview, the comedian, author and playwright David Sedaris once said, “Writing gives you the illusion of control, and then you realize it’s just an illusion, that people are going to bring their own stuff into it.” In point of fact, this is largely true. Whether it is a »Read More

Undoubtedly, the physicist Richard P. Feynman was one of the greatest scientific minds that ever lived. From 1961 to 1963, this Nobel laureate delivered a set of lectures to classes in basic physics. Feynman’s goal was to create a set of materials that could be used worldwide in the teaching of physics. These lectures became »Read More

The Reasons Let’s assume that your company sells shoes. Or maybe you offer financial services to individual clients. Your product or service speaks for itself. So how important is good writing or editing to your brand? The short answer is “extremely”. Here’s why. Good writing and editing reflect your quality brand. Good writing and editing »Read More

WRITING FOR INTERNATIONALS For years I taught English as a Second Language (ESL) at a local college. My students came from all over the world in order to go to college or graduate school in America. It was an eye-opening experience. I gained from it a strong appreciation of the special challenges for non-native speakers »Read More